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The monument commemorates the site where Vegemite was discovered.

Vegemite dates back to 1922 when the Fred Walker Company, which became Kraft Walker Foods in 1926 and Kraft Foods Limited in 1950, hired a young chemist to develop a spread from one of the richest known natural sources of the vitamin B group - Brewers Yeast.

Following months of laboratory tests, Dr. Cyril P. Callister, who became the nation’s leading food technologist of the 1920s and 30s developed a tasty spreadable paste. It came in a two ounce (57g) amber glass jar capped with a Phoenix seal with the label "Pure Vegetable Extract".

In an imaginative approach, Walker turned to the Australian public to officially name his spread. He conducted a national trade-name competition offering an attractive 50 pound prize pool for the finalists. It was Walker`s daughter who chose the winning name out of the hundreds of entries. That winning name was Vegemite and in 1923 Vegemite first graced grocers` shelves. It was described as "Delicious on sandwiches and toast, and improves the flavour of soups, stews and gravies". However, it took 14 long years of perseverance from Walker before Vegemite finally gained acceptance and recognition with the Australian people.



Address:Kerferd Road & Hambleton Street, Median strip near Merton Street, South Melbourne, 3205
GPS Coordinates:Lat: -37.845269
Long: 144.955694
Note: GPS Coordinates are approximate.
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Monument Type:Monument
Monument Theme:Technology


Approx. Monument Dedication Date:1983
Source: MA
Monument details supplied by Monument Australia - www.monumentaustralia.org.au